research | production | ad sizes | ad rates | inserts | classifieds | online ads
No one knows gay Atlanta better. And there’s no smarter way to build your business than through the pages of Southern Voice. With more than 100,000 weekly readers, we’re the region’s most respected and most read gay and lesbian newspaper.
Since 1988, Southern Voice has delivered unparalleled local and national news coverage, hard-hitting editorials and provocative op-ed pages. Factor in our comprehensive lifestyle coverage, with thorough guides to theatre, dining, nightlife and local arts and entertainment, and it’s no wonder more men and women pick us up every week.
Averaging more than 64 pages per issue and distributed at more than 600 locations throughout the metropolitan area, Southern Voice is the authoritative gay news source for Atlanta and the entire Southeast. From Downtown to Midtown, Buckhead to Smyrna and Decatur, and everywhere in between, we’ve got you covered.
Be seen. Be heard. Experience the power of niche marketing. Enjoy the value of our advertising options. Advertise in the Southern Voice.
Targeting Atlanta’s gay and lesbian community makes sense. A quick glance at our readers* proves it:
Median age is 38 (vs. 41)
84% are between 25-54 (vs. 65%)
95% are employed (vs. 67%)
81% are professionals, managers, technicians or proprietors (vs. 45%)
Individual Income: Median is $45,300/year (vs. $27,400)
Household Income: Median income is $85,000 (vs. $53,100)
71% are college graduates (vs. 26%)
29% hold postgraduate degrees
95% were very/somewhat likely to use a product or service advertised in Southern Voice, and 98% took some action within the last 12 months
52% use the Voice when planning leisure activities
*Source: A survey of Southern Voice readers by Simmons Market Research, April 2000. The comparison figures (in parentheses) reflect all adults in the Atlanta Metropolitan Area, as compiled by the Simmons Market Research 1999 “National Consumer Survey.”
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MAC Format: Quark 4.1 or earlier .qx /Photoshop .tif / Adobe Acrobat .pdf files (fonts must be embedded) ONLY on CD or sent via e-mail to
production@sovo.com. 85-line screen with a resolution of 170 pixels/inch. Max density of 240. Please supply a laser print copy of the ad for accuracy. Make sure all images and fonts are included on the disk when sending Quark files. Files can be stuffed with Stuffit. All artwork or copy produced by Window Media remains property of Window Media.
Deadlines: Space reservation and materials due 5 PM Wednesday, 9 days prior to publication. Camera-ready artwork due noon Monday prior to publication.
Window Media reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.
When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract.
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Premium Full: Inside front and back. Subject to availability.
Four Color Process: $300 per insertion.
Spot Color: $85 per color per insertion.
Guaranteed Placement: Subject to availability. Call for pricing.
Please call for National Rates. Multiple publication discounts of 10%. Charges applied to any production or modification change of advertisements. Rates apply only to customers in print editions under contract and in good standing
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Specifications for Machine Inserting $60 per thousand, minimum 10,000. Neighborhood targeting by zip code is available, but not perfect.
- Host piece, Maximum 12” x 18”, Minimum 6-1/2” x 8”
- Inserts, Maximum 12” x 18”, Minimum 4” x 6”
- Minimum 3/8” lap, unless it is a 4 page or Quarter folded piece. Pocket thickness maximum 3/8” (for host piece or insert). Total package thickness maximum 2” (all pieces.) Maximum number of pieces, 13 inserted into 1 piece per pass. (Pre-Inserting available). Minimum thickness of 70 lb. text for a single piece.
Random placement of insert into each product without a lap will occur.
• Page Specific = Hand Insertion at additional cost and will incur additional time
• Center Placement = 90% effective must have 5/8” lap
Please refer to Packing, Shipping & Receiving Instructions for Furnished Materials. A sample of the insert needs to be sent to the Printer’s Customer Service for prior approval. (2 weeks prior to actual insertion). All inserts are scheduled through Marketing Manager.
In order to properly handle your insert order, inserts must be delivered seven to ten working days prior to the insert date!
Columbus Ledger Enquirer • 17 W. 12th Street • Columbus, GA 31902• Leo Shiver • Phone 706.576.6243 • FAX 706.576.6269
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Southern Voice classifieds are fast, easy and affordable. 25 words or less for $17.50. Your ad appears in both the print and online issues. Each additional word is just 75¢.
Hyperlink your Web site of e-mail address for an additional $2 per week, add a Headline for $5, bold or box the entire advertisement for $5 more. Include a photograph or logo for just $35.
Run an ad for 10 weeks and take 10% off the purchase price, or place it for 20 weeks and save 20%. Run a Real Estate ad for 4 weeks with a 20% discount. No refunds.
The deadline for SoVo Classifieds is Tuesday at 5:30 PM for the same week’s publication. Call toll free at 877.863.1885.
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Online advertising is one of the most effective ways to enhance your print campaign. Now it’s also one of the cheapest. Southern Voice can help you find a solution that best fits your electronic advertising needs for a lot less than you’d expect.
Online banner rates are weekly and run from Friday to Friday in conjunction with the print edition. Southern Voice offers a selection of 5 different banner ad sizes:
- Top Leaderboard Ad - 728 x 90 pixels
- Wide Skyscraper Ad - 160 x 600 pixels
- Narrow Skyscraper Ad - 120 x 600 pixels
- Big Box Ad - 300 x 250 pixels
- Bottom Footer Ad - 728 x 90 pixels
.GIF, .JPEG, Animated .GIF, Flash (.SWF), HTML, 3rd Party Tagging, Pointroll
*Sorry, we do not accept .PNG or .BMP files
Maximum file size is 50 kilobytes for all ad positions and sizes.
- Online banner rates are available both as weekly and as CPM (Cost per thousand impressions) rates.
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Southern Voice
1075 Zonolite Road, Suite 1-D Atlanta, GA 30306
Call: 404-876-1819
Fax: 404-876-2709
editor@sovo.com
www.sovo.com
