MAYBE THERE SHOULD BE a new entry into the gay lexicon. Whenever a friend or loved one is annoying or otherwise acting the fool, just say, “Mary, stop being Bobby Brown.”

“Stop ‘Being Bobby Brown’” could also be a slogan for a campaign to stop the newest excessively voyeuristic celebrity reality show that airs Thursdays on Bravo.

The show, which follows the singer, Atlanta bad boy and husband of gay icon Whitney Houston, epitomizes everything that’s wrong with reality television. There are hundreds of channels on an ever-increasing dial that need cheap, ratings-grabbing programs to fill up dead air.

So viewers get an increasing number of entrants into the celebrity train wreck genre. Pioneered by Anna Nicole Smith for E! and perfected by “The Osbournes” on MTV, these shows give viewers a voyeuristic look into the messy lives of B-list celebrities.

There may be something comforting in seeing that rich and famous entertainers are at least as screwed up as the rest of us, and apparently have more time to wallow in the mess called their lives.

Brown doesn’t really do anything that is really that shocking. In an early episode, he goes to court on charges that he hit Houston, but other than that, the couple and their entourage of hangers on just try to figure out ways to pass the time.

It’s just as boring as real life. But then Brown opens his mouth and lets us into the dirty details of his marriage with Houston. A particularly memorable instance in the second episode gives a whole new meaning to the term “bathroom talk,” when he describes helping Houston with what seems to be constipation.

Brown’s behavior on the show demonstrates little more than desperation. He really wants to revive his career and get the public interested, and when his actions (like rubbing Preparation H under his eyes in public) don’t work, he turns to words as well.

Viewers have an option that could speak louder than words: we all need to turn this crap off. Tuning in to Bobby Brown is just rewarding his behavior. Instead of egging him and his imitators on, let’s put an end to this craze once and for all.

Maybe it’s also time to give Bravo, a de facto gay channel thanks to several homo-friendly programs, a rest. Not only is Brown stinking up its roster, but the network also now offers the banal salon show “Blow Out” and “Sports Kids Moms & Dads.”

“Blow Out” centers on the life and antics of Jonathan Antin, a self-obsessed hair stylist and owner of the Jonathan salons in West Hollywood and Beverly Hills.

Both salons boast a number of gay employees who are featured prominently on the show. But that’s about all it has to offer. It’s amazing that Antin is such a narcissist that he brings a camera crew to his therapy sessions. It’s even more amazing that he and the show continue to be successful.

“Sports Kids,” produced by World of Wonder, a documentary company started by gay filmmakers Fenton Bailey and Randy Barbato, is just as bad. It’s hard to sit by and glibly grin while obsessed parents behave in ways that will rack up the therapist’s bills later in life.

Maybe Jonathan’s shrink will let them bring cameras and they can make a show out of it.

Instead, viewers must end this trend now. Show television executives that they need to stop “Being Bobby Brown” and return to quality programming.

To be fair, there are some quality reality shows out there like CBS’s “Survivor” and “The Amazing Race” and MTV’s “Real World.” But the B-list celebrity freak-fests need to stop cloying to our baser desires and capitalizing on the desperation of others.